Assignment

Japan Representative for the Citrus Marketing Forum, South Africa (an industry association)
2006-ongoing

Client Testimonial

I think all those involved in the Japanese program will agree that the work of Chris Chance and Per Knudsen has added value for all.

Justin Chadwick, CEO
Citrus Growers Association of South Africa
8 August 2008

Assignment

Marketing Consulting and Customer Service Interim Management
Chr. Hansen A/S, Denmark and Tokyo (food ingredients)
October 2003 – April 2006

Client Testimonial

Dette er en god lejlighed for mig til (igen) at takke dig for et meget godt og udbytterigt samarbejde. Du skal vide at vi har vaeret meget glade for den hjaelp som du og Kenji har ydet og det at vi foeler at vi har en staerkere platform i Japan er ogsaa meget din fortjeneste.

Let me take this opportunity to thank you (again) for a very good and profitable collaboration. I would like to let you know that we have been very pleased with the help that you and Kenji have given us, and we credit you for us having established a stronger presence and platform in Japan.

Copenhagen, 4 April 2006

Mogens Riber-Nielsen
Regional Vice President – Middle East & Asia/Pacific

Chr. Hansen A/S

Assignment

Marketing Consulting and Marketing Interim Management
Manssson KK, Kobe & Elekta AB, Stockholm (medical products)
March, 1994 – December, 1997

Client Testimonial

When Mansson KK in Kobe and Elekta AB in Stockholm established a Japanese joint venture, Elekta Mansson KK, in 1994, we employed Mr. Per Knudsen as consultant with the function of Interim Marketing Manager. He continued in that role until the end of 1997 when Elekta found a permanent solution. Per also did consulting jobs for Mansson KK itself.

In order to further penetrate the market, we needed Japanese Government health insurance for our main product, the Elekta Gamma Knife neurosurgery device. Per was deeply involved in these negotiations with the Japanese authorities and the Japanese medical community, and we succeeded in obtaining a very satisfactory solution that allowed us to expand our sales. Per was also involved in the launching of several new medical products such as the Neuromag Magneto Encephalograph (MEG) device. These types of products require complex project management.

I can say with confidence that we were very satisfied with Per's services.

Lars Bergwall
President & CEO
Manssson KK, Kobe
(1992-1998)